The Crypto Assets market is facing an increasingly severe problem: the promotion of specific Tokens by celebrities and influencers. Although this practice can quickly raise the visibility of a Token, it also carries significant risks, especially for ordinary investors.

This promotional strategy often creates a false sense of prosperity in the short term. Investors are attracted by the celebrity effect and blindly follow the trend to purchase, unaware that after the hype fades, prices may plummet sharply. Even more concerning is that promoters often accumulate a large amount of tokens at low prices and then sell at high prices after the price rises, leaving ordinary investors as the final buyers.

Another issue that cannot be ignored is the lack of regulation. Many celebrities may not truly understand the projects they promote, and some may even promote projects that carry fraud risks after receiving compensation. Once problems arise, investors often do not receive any compensation for their losses.

In the face of this situation, how should investors protect themselves? First, do not blindly follow celebrity investment advice. Celebrity endorsements do not equate to the reliability of a project; investors need to independently research the project's technical foundation, team background, and Token economic model. Second, be wary of Tokens that suddenly surge due to marketing activities, as this may be a strategy to pump and dump. Finally, carefully study the distribution of Token holdings; if you find that promoters or related addresses hold a large amount of Tokens, it is best to remain cautious.

It is important to remember that truly valuable projects do not rely on celebrity hype to maintain their value. In the Crypto Assets market, rationality and independent thinking are more important than following celebrities. Only through in-depth research and careful judgment can investors find truly promising projects in this market full of opportunities and risks.